While I was at USU I had a number of local public relations group projects. Each was entertaining and challenging in their own way. Some were more in depth while others, sadly, didn’t offer good quality experience (which would have been more my fault than anybody elses). I’d be happy to talk about my contributions in any one of these entertaining projects:
Some of the key points which I contributed in these projects included: create and conduct surveys, help at actual events, pre and post evaluation of audience awareness, create a robust plan of action for crisis situation, such as when competition arrives, and many more PR related tasks.
If you’d like to see my resume which outlines some of the things I’ve done, spend a few minutes looking at this old Resume.
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The Fall semester of my third year at USU is coming to a close. And this semester I will be able to say that I have done so much more than any previuos semester. Yes, the previuos semesters I was an engineering student, so I’m not discrediting engineering – but with PR I feel like I’m actually going places and doing things.
So as this semester comes to a close, I’d like to think back to a few of the things that I’ve been a part of.
Those were just a few of the main bits off the top of my head. Other news includes I found a new job, found new housing, worked for ESPN during their USU visit. And so much more. Oh, let’s not forget, I created a blog.
This PR field keeps me busy in the things that I love!
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I heard the news just the other day, so I went to the closest grocer, Lee’s Marketplace, searched and I found nothing. So I stopped the store manager mid-conversation with another employee, and said “Do you know if Tim Tams are here?” He replied, “Well, the Pepperidge Farm guy was having trouble getting them to us, let me see if they’re on the shelf yet.” After a short walk we found them and he said “Oh, they must have just gotten here.”
My love for Tim Tams has been rekindled. I tell my friends, from a 1 to 5 on the scale of goodness, 5 being the best thing you’ve ever had – this is a 5. Now I’m writing Pepperidge Farm a thank you letter, making it my facebook status, and
Pepperidge Farm has done what every company wants to have done, making the customer the advertiser. I am all of my friends most credible source, and so are your friends your most credible source. This is the hardest thing to do as a company, and Pepperidge Farm achieved it only by virtue of providing an amazing product.
And to their credit, they’ve done an outstanding PR job. They have America’s top chef endorsing the product. And I hate to bring it up, but they are only selling it between October to March. This is smart. Why? Because come every October I will make my initial purchases, hold a Tim Tam slam party, then come March I will stock up for the summer.
PR Job
Press Release
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Can’t get enough of photoshop today. It was a simple process, just time consuming. I created four different layers, one for the sky, the ground, the car, and myself. After doing that, I played with the color balance on each one, and we have a tripppy new world.
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Another fun quick job, in basically 2 steps.
1: Add both images, making sure the pumpkin layer is on top.
2: Choose the blending options, and find one that works best for you. I chose the linear dodge option.
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This was a fun quick photoshop job.
1: Duplicate layer
2: Color overlay, play around with which overalay setting you like the most.
3: Delete the top of the lid.
Wa-la.
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