Kirk Salisbury
Dad to 4 awesome kids and husband to a super patient wife.
Very experienced in eCom and fulfillment.
Excellent at managing people, managing processes and communications/marketing.
eCom - Founder and wearer of many hats
Infinite Discs | 2013 - 2015
Grew this to become the world's largest disc golf store
Send Eats | 2020 - Current
A pandemic fueled eCommerce company that allowed perishable food brands (and others) to outsource fulfillment to us.
Texas Snax | 2020 - Current
Retail arbitrage of probably the most loved gas station chain in America... Buc-ee's.
Fun side note: Buc-ee's general counsel reached out to us and said they tried for $1,000,000 and couldn't get eCom to work. We tried for $2,500 and grew like mad ($999K in revenue first year as a side project).
Marketing
SEO - The best source for new customers also happens to be free and the largest source. MozCon attendee, and conference preseneter
E-mail - Klaviyo + eCom = win. When done right e-mail is both welcomed by consumers and is very effective.
Digital Ads - Some customers are worth their cost in acquisition. Tailoring your marketing to find those customers is my specialty.
Non-traditional and other - Meet customers where they are. To name a few: Video, events, mailers, partnerships, etc...
Management
Managed and hired dozens of people across several different companies and roles. From menial to professional, I have three core tenets to effective management:
Systems - Nearly anybody can succeed in the right system. Creation, salesmanship, and execution of that system are crucial to high employee satisfaction, and keeping operational costs low.
Get outside - The answer to a problem may be best found when looking outside of the problem. I encourage people to explore new interests, try new roles, and sometimes literally to go outside. Borrowed this philosophy from Scott Sonenshein's book Stretch.
Get help - Peers and other industry experts have amazing insights. Networking with them even when not in need of any help is an excellent key to avoiding crisis.
Fulfillment and Operations
Shipping costs, labor costs, and warehouse errors account for a majority of business expense. I obsess over the bottom line and how to reduce the negative impacts of these categories.
High volume shipper - I developed the systems that shipped over 200,000 packages in 2021 with less than a .3% error rate.
WMS/OMS - ShipStation, Finale, 3PL Central, and more.
Speed to Ship - Supervised development of Speed to Ship, a unique setup that shops the lowest rate across all carriers and services while still meeting shipping timeframes; for our own use of Texas Snax this reduced our cost from ShipStation automations by 15%.
Note: Speed to Ship does not replace ShipStaiton, it works alongside it.